Arrayo, a prominent boutique professional services firm headquartered in Boston and New York, excels in delivering specialized data solutions to startups and established companies within the FinTech and BioTech sectors, as well as financial services and biopharmaceutical industries. Embracing their mantra, “Your Data, Our Expertise – EMPOWERING DATA-INTENSIVE BUSINESSES,” Arrayo sought a visual identity that underscored their dual expertise in life sciences and financial services while maintaining a cohesive brand image.

Our approach was to retain Arrayo’s existing logo and symbol, key identifiers of the brand’s legacy. We revamped the broader visual landscape to reflect the company’s innovative capabilities, employing a bold color palette and striking typography to project a strong, modern presence. We eschewed typical stock imagery for custom visuals that conveyed the essence of technological innovation and sector leadership.

To accommodate the distinct needs of each division without compromising brand unity, we developed sub-identities within the same brand umbrella. Each sub-identity was carefully crafted to resonate with its specific audience: vivid, advanced graphics for tech-driven FinTech clients, and clean, precise imagery for the detail-oriented life sciences sector. This differentiation was meticulously aligned with the overall brand ethos to ensure consistency across all platforms.

In-depth interviews and focus groups with Arrayo’s staff and clients informed the development of a new brand book, updated stationery, a redesigned website, and animations that clearly illustrated the firm’s dual specialties. The transformation was met with enthusiastic approval, with staff and clients praising the new look as a dynamic representation of Arrayo’s commitment to empowering data-intensive businesses.

The updated visual identity not only elevated Arrayo’s presence in a competitive market but also reinforced its status as a dynamic leader adept at enhancing the power of data through expert solutions.